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November 14, 2009 / Julia Hughan

The Grand Ole Opry and remediation. Say what?

Today I am exploring the pangs of foundation theory and while I was listening to the Grand Ole Opry online a few thoughts came to mind.

Traditionally, the key point of engagement for country music audiences has been broadcast radio. For the greater part of the twentieth centre, radio shows including the National Barn Dance and Shreveport’s Louisiana Hayride (all playing a role in laying the foundation for the Opry) were centrals point of access for the mass consumption of country music.

Today, the Grand Ole Opry can be accessed via traditional means (radio and television on GAC Presents Grand Ole Opry Live) as well as streaming radio courtesy of WSM Online. This is remediation in practice.

The term ‘remediation’ refers to the idea that media forms do not simply cease to exist but instead construct themselves in new mediums. Newspapers are taking the form of web based news sites and in the context of country music we are seeing the repurposing of broadcast radio on digital streaming radio.



Leave a Comment
  1. J.R. Journey / Nov 17 2009 10:42 am

    This is an interesting thought. Certainly, the next decade will see consumers both discovering new music and purchasing it in brand new ways. I think any time there is a major shift in the way something is consumed, the product will also adapt accordingly though.

    • JCH (Theoretical Country) / Nov 20 2009 1:41 pm

      I definitely agree with that statement. With the evolution of digital radio, iTunes radio and even CMT Radio, we are seeing a blatant shift in consumption habits and access which are completely distinctive from the changing buying habits of the masses. However, it would also seem that the traditional mode of radio is the one of the few mediums that is unlikely to to witness a complete 180 in terms consumption patterns. This may be simply because it is so easily accessed and almost second nature for most in the same way that newspapers will always be consumed in hard copy form despite the rise of web 2.0.

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