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November 15, 2009 / Julia Hughan

The gist of it all.

I am aiming for this blog to act as meeting point of scholarly opinion and senseless digressions.

For me, country music  is a genre founded on traditional and the core country music audience is not exactly known to be on the cusp of technology. Conventionally, the country music audiences have consumed and accessed the music largely through radio (currently estimated at 2,014 different stations) and television mediums. In the midst of digitisation and emerging new media technologies, the music industries and modes of music consumption are changing. In the process, this ‘old media’ is purportedly becoming increasingly less relevant.

There is the gist of it all.



Leave a Comment
  1. Jon / Nov 15 2009 9:32 am

    “Conventionally, the mass country music audience consumed and accessed the music largely through the radio and television mediums…”

    Discounting attendance at live performances and the direct acquisition of music through the purchase of recordings as methods of access and consumption is probably not a good idea.

  2. JCH (Theoretical Country) / Nov 15 2009 9:44 am

    That is actually a very good observation Jon.

    I wanted to explore those ideas further, however, it does potentially open up a can of worms that would be incredibly difficult to consolidate into a piece that will mainly be exploring new media theory and applying it to a specific case. I definitely want to touch on the areas of live performance and direct acquisition but the key focal points at the moment are the mediums themselves (streaming video and audio, hypertext, blogging) and how they are providing new access points in the digital realm.

    I am literally a week into this so hopefully I will be able to direct my focus more in this direction when the specific question of this dissertation is absolutely set in stone.

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