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December 11, 2009 / Julia Hughan



Site Experienced Double-Digit Growth in Streams and Uniques NASHVILLE – November 17, 2009 – experienced its highest-streamed CMA Awards week in history this year, rounding out last week’s event with an incredible 1.6 million streams over three days. Newly-crowned Entertainer of the Year Taylor Swift reigned supreme at as well, accounting for 16% of the video streams during those same three days.

“ saw growth across-the-board following this year’s CMA Awards, with a 74 percent increase in video streams alone on the day after the event,” said Martin Clayton, vice president of “CMT offers unprecedented coverage on all screens, and more fans than ever turn to our website as the premiere news source for country music.”

Highlights of the week’s wins at include a record number of video streams at on the day following the awards (+74% increase over last year), and a record number of unique visitors on the day following the awards (+14% increase over last year). In addition,’s CMA Red Carpet special experienced a +25% increase in live streams over last year.

For the twelfth year, joins the celebration of country’s biggest and brightest artists each year with incomparable online coverage. The site includes 40-plus years of CMA archives and photo galleries, live red carpet coverage, news recaps and videos of the night’s big winners.’s 2009 CMA Awards microsite and live Red Carpet special were sponsored by the Warner Bros. Pictures’ film “The Blind Side” starring Quinton Aaron, Sandra Bullock and Tim McGraw.


Is it sad that I found the above quite interesting? Yes, I thought so too.

Back to hypermediacy.

A sad life, I know.


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