Skip to content
July 4, 2010 / Julia Hughan

Facebook suggesting – simple and brilliant or simply obnoxious?

[tweetmeme source=”julesh”]

This morning I stumbled upon this article on Mashable:

Facebook Starts Suggesting Pages to New Users

The new recommended Pages feature can obviously be compared to Twitter’s once-controversial “Suggested Users” list, except Facebook’s suggestions are dynamic in nature. Still, Pages gifted with the premium placement will no doubt enjoy a bevy of new Fans. The effort will also increase the exposure of Pages in general and likely increase the number of “Liked” pages per member.

Facebook has released a new feature that automatically suggests Pages for new users to “Like.” What’s more interesting is that Facebook has placed this new functionality as the second step — second only to finding friends — in the Facebook signup process.

Step 2 of 4 is called “Choose your interests,” and here new Facebook members will be greeted with a selection of Pages that are suggested for them based on the Pages that people in the same demographic commonly “Like.” Pages are also selected based on how much they update and engage with Fans.


I then ventured over to Facebook:

The question is: simple and brilliant or simply obnoxious?

I would not consider myself  a major fan of Kenny Chesney but this really is a brilliant move by Facebook. The clear drawback of Google is that its recommendation faculties are far more detached. In contrast, Facebook software is able to detect buyer personas and user demographics and instantly “recommend”.

I do not see recommendations superseding the role of the search engine, however, this is both a subtle and effective move by Facebook developers who insist that “the list of Pages is strictly determined by an algorithm, so none of the suggestions is sponsored and Page administrators can’t pay or ask to be included.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: